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Digital Marketing BA (Hons)

University of Chester

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Chester

  • Study mode

    Full time

  • Start date

    SEP-22

  • Duration

    3 Years

Course summary

**Succeed in an increasingly digital world. Explore the latest digital technologies. Innovate and create solutions for real digital marketing challenges.** **Why Study With Us?** A degree in Digital Marketing from the University of Chester will give you an advanced and specific digital skills set that is highly sought-after in the workplace. This degree course is designed for you to gain these skills alongside developing a rich knowledge of this exciting subject area. Right from the start of your degree, you will work on real, live digital projects, to develop the skills needed to excel in this fast-paced industry. As one of our digital marketing graduates you will gain not only valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers. Once you start with us you can choose to study over three years, or convert your degree to a four year programme which includes a placement year. **Course details**Year OneIn your first year, you learn marketing fundamentals alongside practical application. This includes planning, building and successfully launching a website. Modules include: The Digital Landscape and Principles of Web Design. Year Two Open and explore the digital marketer’s toolkit. Learn to use these tools, including social media, mobile, virtual and augmented reality.Discover the wealth of possibilities this toolkit has for creating outstanding, successful campaigns. Start to shape your career path by focusing on an aspect of digital marketing that inspires you and undertake a 5-week work placement that suits your personal interests and ambitions. We have a dedicated work-based learning team to support you throughout. Modules include: Social Media Marketing and The Digital ToolboxYear Three In your final year, you will look at all the exciting developments in digital marketing technology that will impact upon the future of marketing. This includes mixed reality, understanding big data, and smart technologies. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise your individual professional success. Everything you study is done alongside the development of hands-on digital marketing skills. You will be looking at solutions to digital marketing challenges for organisations from small companies, charities through to leading multi-nationals.Modules include: Digital Marketing Futures and Data Driven MarketingOur lecturing team have a wealth of knowledge and industry experience to help you to gain the experience you need for your chosen career following graduation. We’re a friendly and dedicated team. We take great pride in supporting our students through every stage of their academic, personal and professional development.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

12,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Chester

  • University League Table

    72nd

  • Campus address

    University of Chester, Parkgate Road, Chester, Cheshire, CH1 4BJ, England

A beautiful, historic and exciting city lies at the heart of the student experience. Chester offers a welcoming community with plenty to keep students busy.
With over 15,000 students from 130 countries, Chester provides a vibrant, diverse and safe location for an ever-growing number of international students.
International students can choose from over 200 courses across all levels, all with an emphasis on how practical learning increases employability prospects.

Subject rankings

  • Subject ranking

    55th out of 92 1

  • Entry standards

    / Max 200
    117 61%

    40th

  • Graduate prospects

    / Max 100
    75.0 75%

    30th

    2
  • Student satisfaction

    / Max 5
    3.93 79%

    60th

    1

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