Digital Marketing BA (Hons)

**Course summary**- Benefit from a student-focused approach to learning.- Study contemporary digital marketing modules.- Learn through critical thinking, problem solving and traditional methods.- Develop the digital marketing skills employers are looking for.This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced world of digital marketing – including mobile and social media, underpinned by a solid marketing foundation. By the end of your degree, you’ll have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology.**How you learn**ou’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities, and will be taught by tutors who have real-world experience in different sectors of business. You’ll undertake modules that give you a firm grasp of the foundations of marketing and research, as well as an introduction to the world of digital marketing and the more strategic aspects of digital communications. This will set you apart when it comes to seeking placements in the industry.You learn through- lectures, workshops and seminars- problem-solving exercises- case studies- research tasks- portfolio building- self-managed study**Applied learning**We aim to develop your confidence, creativity and resilience over the duration of your course via core and elective modules. We’ll help you develop attributes such as enterprise, global awareness and responsible management. You’ll have chances to engage in different forms of work experience in each year of your studies, ranging from live business projects through to short placements.**Work placements**You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. **Networking opportunities**We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. They also run regular events with local and national employers.