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- Leeds Trinity University
- Digital Marketing BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
19-SEP-22
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Duration
3 Years
Course summary
This course, created in collaboration with employers, will give you the opportunity to develop the digital marketing skills needed for a career in media and marketing.During your degree you will use real-life client briefs to explore and apply the latest tools for social and online media creation, data analytics and digital marketing management.You’ll explore the customer experience, including the psychology of online influence and the customer journey as well as online reputation, the meaning of branding and crisis management.You’ll dive deep into data, search engine optimisation and analytics, ensuring you can prove your marketing ideas are working, and study strategy and community management, as well as day-to-day customer communications.You’ll use (at least) the big seven social networking platforms, as well as other online communities, and create all manner of media: audio, video, infographics, memes, copy and websites.We’ll help you to become an independent professional and a team player, understanding the dynamics of ideation, creativity and collaboration. You’ll practise pitching and presenting as part of a team, and you’ll start your own social media channels, growing your own audience and influence online, to evidence your skillset.In your second and third year you can tailor your degree to your own interests and aspirations. Alongside Online Community Management and Digital Marketing Communications, Strategy & Analysis, you can choose to learn about Interactive Storytelling, Transmedia and experience marketing, undertake your own Creative Project or plan to start your own business with the Enterprise and Creativity module.**Professional placements**You’ll complete professional work placements and create real digital marketing campaigns as part of your assessed work. We have strong links with key employers including the BBC, ITV, marketing, digital marketing and social media companies and advertising agencies. You will build your portfolio, knowledge and the attitude needed to meet the demanding needs of this fast-changing industry.**Career opportunities**You’ll graduate ready for a career as a digital marketing professional in a wide range of organisations. You’ll also be well-qualified for creative media roles, as well as freelance and entrepreneurial opportunities.
Application deadline
26 January
Tuition fees
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£ 12,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
UCAS Points : 112
GCSE English Language or English Literature is required at grade C or 4 or above
VIEW MOREUniversity information
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University League Table
125th
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Campus address
Leeds Trinity University, Brownberrie Lane, Horsforth, Leeds, Leeds, LS18 5HD, England
Subject rankings
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Subject ranking
89th out of 92 6
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Entry standards
/ Max 20082 43%82nd
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Graduate prospects
/ Max 10065.0 65%56th
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Student satisfaction
/ Max 54.02 80%35th
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