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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    12-SEP-22

  • Duration

    3 Years

Course summary

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, managing our social media channels or tackling a live brief to improve traffic to a company website.Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.

Application deadline

26 January

Tuition fees

Students living in United States
(international fees)

£ 14,400per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Westminster, London

  • University League Table

    114th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

The university has a strong reputation for being one of the most diverse and welcoming, international universities in the UK.
Experienced lecturers use modern teaching methods, featuring teamwork, live industry briefs and opportunities to network with practising professionals.
Based in London, students have access to top employers and a vibrant cultural life including world-leading museums, galleries, libraries and music venues.

Subject rankings

  • Subject ranking

    70th out of 92 23

  • Entry standards

    / Max 200
    124 65%

    31st

    2
  • Graduate prospects

    / Max 100
    60.0 60%

    68th

    30
  • Student satisfaction

    / Max 5
    3.70 74%

    87th

    12

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