Digital Marketing - BA (Hons)

Leeds Beckett University

Digital marketing shapes everything we see, share, and buy. From viral social campaigns and influencer strategies to data-driven advertising and global brand storytelling, you’ll learn how brands communicate, influence, and grow. On this course, you’ll explore how digital marketing really works – and how you can use it to create impact.You’ll take a bold, critical, and creative approach to marketing in the digital age, gaining the confidence and expertise to thrive in a rapidly evolving industry. Designed with industry at its heart, this degree blends strategy, creativity, and real-world experience, so you graduate ready to hit the ground running. As part of this course, you’ll:- Develop in-demand specialist digital marketing skills across communications and marketing management - Understand how organisations operate, adapt, and thrive within changing social, global, and ethical environments - Respond to emerging technologies and trends, from data and AI to new platforms and changing consumer behaviours - Tackle real-world business and societal challenges with creativity and critical thinking - Apply your learning through hands-on projects that reflect current industry practice and expectations

Digital marketing brought to life From day one, you’ll learn in a dynamic, business-led learning environment where theory meets practice, bringing digital marketing to life. You’ll be taught by experienced teaching staff and industry professionals who know what employers are looking for and how to help you get there. As a student on this course, you’ll have opportunities to: - Be mentored by marketing practitioners - Hear from guest speakers working at the cutting edge of marketing and advertising - Gain international experience through overseas study - Take an optional placement year - previous students have worked with major brands such as Universal, L’Oreal, Elle, and Apple You won’t just learn about digital marketing – you’ll do it. Your work will reflect industry briefs, helping you build a professional portfolio and boost your employability prospects.

This course is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional body for marketers. This means your degree meets rigorous industry standards and is shaped around the skills employers value most.By studying a CIM-accredited degree delivered in partnership with the Institute, you’ll be eligible for module exemptions, enabling you to fast-track towards a globally recognised CIM qualification after graduation. You’ll graduate with industry-recognised credibility, a competitive edge, and a clear route into your marketing career.

- Secure a paid work placement through our strong local and national industry links and gain experience to boost your CV - Join the Marketing Society, who organise guest lectures, live projects, and national and international events focused on all things marketing - Work with real clients on industry briefs and engage directly with industry experts through Leeds Business School's guest lecture series - Showcase your work by publishing on the Marketing Leeds site to demonstrate the breadth of your marketing abilities - Study a professionally accredited marketing course that employers recognise and trust