Digital Marketing - BA (Hons)

University of Worcester

Where do you start if you want to develop a digital marketing strategy? Given the digital revolution facing today’s workforce, digital marketing provides vital skills today for acquiring and retaining customers. This course enables you to step ahead on the route towards digital transformation to support organisational growth. You'll be supported by regular coaching, and our professional network of academic staff, business leaders and the Chartered Management Institute (CMI).This course has been designed to ensure you have all of the knowledge, skills and expertise to launch yourself as a digital marketing graduate. You'll be well placed to launch yourself as a digital marketing graduate, whether you aspire to work in a marketing role or for a marketing agency. You will gain subject expertise in marketing with a grounding in contemporary digital issues (such as digital content systems, Ecommerce, social media advertising, digital marketing communications and E-business). You will be able to demonstrate your digital marketing knowledge through active experience such as applied consultancy projects, paid placements, internships, and study abroad. From this active and authentic learning experience you will have the skills to demonstrate that you are a digital native, with creative, customer-oriented and commercially focused skills that are valued by today’s employers.

Your business career is supported by our dedicated colleagues who will work closely with you to ensure your success. You can optimise your employability through various placement opportunities in all business sectors, including marketing, advertising, public relations, human resources, business management, finance, economics, programming, and game design. You will be able to apply to spend your placement year at an organisation of your choice, in the UK or abroad. This degree will prepare you to work on either the client or agency side of the digital marketing industry as well as offering prospects for larger corporate organisations looking for skillsets to support their digital transformation. A wide range of roles exist in this sector, including advertising and marketing, media, public relations and public affairs.

- Opportunities to win funding to start your own business through our renowned BOSS Competition- Experience international cultures through options to work and study abroad- Additional award of CMI Level 5 Certificate in Management and Leadership through dual accreditation with the Chartered Management Institute (CMI), plus free Associate Membership to the CMI inclusive of access to additional library resources and digital tools.

The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation.At Worcester, small class sizes, supportive tutors, and professionally focused courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.
• University of the Year finalist in the Times Higher Education Awards 2025.
• First in the UK for sustained employment, further study or both, from any multidisciplinary university – Longitudinal Education Outcomes (LEO) 2017 to 2025.
• First in the UK for quality education – Joint 1st in the Times Higher Education’s University Impact Rankings 2025.Join us at one of our regular Open Days to see if the University is a good fit for you: www.worcester.ac.uk/opendays