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Digital Marketing - BA (Hons)

Birmingham City University

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Birmingham City University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Parkside Building

  • Study mode

    Full time

  • Start date

    01-SEP-26

  • Duration

    2 Years

Course summary

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications: Digital is the shared digital media experience between brands, users, technologies and trends.Marketing is how marketers add value to their brands and user experiences by fulfilling desires.You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.Enhancing your employability skillsWorkplace simulations and industry standard projects are key pillars in the course content. In addition you’ll be working closely with professional practitioners, top agencies and prestigious clients to develop and deliver your assignments.You’ll meet and be encouraged to network with visiting specialist lecturers and industry experts and keynote speakers on and off the campus, these professionals frequently work with you and your fellow students as mentors.Towards the end of your studies, you’ll complete a final major project and this may lead you to working directly with a client. This self-directed professional contact will give you the experience, confidence and freedom to put into action all you’ve learned during your studies. It will also give you a proven track record of professional activity and a portfolio of work to showcase your abilities.

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 18,970per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

Birmingham City University

  • University League Table

    103rd

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

VIEW PROFILE
Live and study in an affordable multicultural city with a diverse multi-ethnic population.
Many master's courses offer international students optional six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    Marketing

    53rd out of 90 2

  • Entry standards

    / Max 211
    123 58%

    42nd

  • Graduate prospects

    / Max 100
    72.0 72%

    51st

    1

  • Student satisfaction

    / Max 4
    3.17 79%

    28th

    1

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