Digital Marketing - BA (Hons)

University Academy 92 (UA92)

The Digital Marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. You will learn about all aspects of digital marketing, from digital campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.Our BA (Hons) Digital Marketing degree has a strong focus on employability. As a graduate, you will be able to plan, execute and evaluate successful digital marketing campaigns. You’ll be able to demonstrate fundamental skills in contemporary digital marketing practices. This course will also give you opportunities to work on real-world projects with some of our industry partners.This degree will enable you to:Examine current issues in marketing management and design and the growing ethical issues in online marketing.Understand the key concepts in marketing research including quantitative and qualitative research methods.Develop skills to commission, manage, interpret and use marketing informationExplore a range of communication tools in a Digital Marketeers toolbox, such as Advertising, Direct Marketing, Personal Selling, PR and publicity.Learn how to develop a content strategy and the best practices when writing and designing for Digital, including websites, e-newsletters, social media or blogs.Become an expert in planning, executing and evaluating digital marketing campaigns.All UA92 degrees are awarded by Lancaster University.What's next for a Digital Marketing graduate?Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond. There are many different career paths available in Digital Marketing. So, you can choose a role that’s a perfect fit for your range of skills and interests. For example, graduates can choose to specialise in a specific area such as content marketing, search engine optimisation, social media, email marketing or paid advertising.Alternatively, there are general digital marketing roles within organisations, that require a broad range of digital marketing skills to manage a company’s digital marketing strategy. Whichever you choose, a career in digital marketing is both rewarding and challenging.