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Digital Marketing (Degree Apprenticeship) - BA (Hons)

University of Portsmouth

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University of Portsmouth

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Part time

  • Start date

    14-SEP-26

  • Duration

    42 Months

Course summary


Overview

With technology reshaping marketing every day, digital marketing skills are in demand across industries - and need constant development to keep up with the sector. This course builds your digital marketing knowledge as you work for an employer, and prepares you to continue developing your skills after you graduate. You'll explore topics like marketing analytics, search marketing, user experience, marketing communications, digital content creation, and more, all of which you can apply immediately in your workplace. As a degree apprentice you'll be working for a company as you study, so you'll graduate with years of workplace experience in addition to your degree qualification. And with assessments that focus on applying your knowledge with real-life case studies and live-client projects, this degree gives you the skills and experience you'll need to progress your career and prepare for your future in the industry. When you study a degree apprenticeship, you make an agreement with the University and your employer. You employer pays your tuition fees so there is no fee cost to you as the apprentice, and you agree to spend at least 20% of your time at your job studying. You'll study mostly through online learning, with both pre-recorded and live sessions so your studying is flexible to suit you, and attend campus for three days per year in either Portsmouth or London depending on where you work. You'll attend one day at the start of each study block in September, January and April.


Accreditation

The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has approved BA (Hons) Digital Marketing (DA) at University of Portsmouth for exemptions on CIM qualifications.The University of Portsmouth has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.This course is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice. Students taking an IDM-accredited course are eligible to sit a 2-hour online assessment to achieve the IDM Certificate in Digital and Data-Driven Marketing.


Careers and opportunities

Tuition fees

Students living in United States
(International fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Portsmouth

University of Portsmouth

University of Portsmouth

  • University League Table

    42nd

  • Campus address

    Portsmouth Campus, University House, Winston Churchill Avenue, Portsmouth, Hampshire, PO1 2UP, United Kingdom

VIEW PROFILE
Over 5,700 of the university's 24,000 students come from 150 countries around the world.
The University of Portsmouth Global team is dedicated to supporting international students from enquiry, through application and arrival, to graduation.
Facilities at the award-winning Ravelin sports centre include an 8-lane swimming pool, 175-station gym, climbing wall and ski simulator.

Subject rankings

  • Subject ranking

    Marketing

    38th out of 90 5

  • Entry standards

    / Max 211
    120 57%

    45th

  • Graduate prospects

    / Max 100
    82.0 82%

    22nd

    2

  • Student satisfaction

    / Max 4
    3.00 75%

    69th

    15

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