Digital Marketing BSc (Hons)

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. If you want to study the most up-to-date, integrated Digital Marketing degree around, validated by industry, then this is for you. Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations. Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.