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Digital Marketing BSc (Hons)

Aberystwyth University

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site (Aberystwyth)

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    3 Years

Course summary

Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting edge skills in disciplines such as Customer Acquisition, Analytics, eCommerce strategy, Digital (Website) Development and Programming, Content Marketing, Digital CRM, Digital Communications (including Social Media Marketing), Digital Promotion and User Experience. Areas that are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates this subject coverage provides.

Why study BSc Digital Marketing at Aberystwyth University?

Digital Marketing is now fully integrated across all marketing disciplines and it is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline.

In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity.

What will I learn?

The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.

During the first year of this course, you will have the opportunity to study from the range of modules including:

  • Marketing Principles and Contemporary Practice
  • Web Design
  • Information Security
  • Data Analytics
  • Fundamentals of Management and Business
  • Understanding the Economy
  • Fundamentals of Accounting and Finance.

During the second year, you will study the following:

  • Web Design and the User Interface
  • Programming for the Web
  • Consumer and Buyer Behaviour
  • Applied Brand Management
  • Digital Research Methods
  • Marketing Management.

In your third and final year, the range of modules available will be as follows:

  • Digital Marketing (Strategy)
  • Digital Marketing Communications
  • Digital Analytics
  • Digital Marketing Dissertation
  • Strategic Leadership.

Employability

Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and financially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Aberystwyth University

  • University League Table

    58th

  • Campus address

    Aberystwyth University, Penglais, Aberystwyth, United Kingdom, SY23 3FL, Wales

Over 100 nationalities are represented on campus, creating a truly multicultural and cosmopolitan learning environment.
The university’s research is internationally recognised. Some departments work with global organisation such as NASA and the UN.
Aberystwyth University has been welcoming students from all over the world since 1872, drawn by its reputation for teaching excellence.

Subject rankings

  • Subject ranking

    24th out of 84 1

  • Entry standards

    / Max 200
    n/a

  • Graduate prospects

    / Max 100
    74 74%

    38th

  • Student satisfaction

    / Max 5
    4.22 84%

    9th

    4

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