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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Why Digital Marketing?

Digital, mobile and social media are changing the world and this course gives you the chance to be at the forefront of these exciting developments. Our Digital Marketing degree is designedto give you expert knowledge in relation to data analytics, alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives as well as associated business processes to facilitate decision making. You’ll gain an Institute of Data and Marketing (IDM) accredited degree and the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings.

How will you learn?

You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • The digital marketing course is designed to develop your professional skills in terms of data analytics, alongside practical skills to manage and implement marketing campaigns through digital channels.
  • At Huddersfield we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career.
  • You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like augmented reality and artificial intelligence and learn how to manage and implement digital marketing campaigns.
  • In your third year you have the option of going on placement working for an organisation and gaining an opportunity to apply and develop your professional skills.

What subjects will you cover?

You’ll explore subjects such as Digital Marketing in the Contemporary World, Social Media Marketing, Digital Campaigns and Communications, Data Analytics and Creating Value.

Your Career

Previous graduates from this subject area have gone on to roles such as Account Executive, , Account Manager, Chanel Marketing Specialist, Assistant Brand Manager, , Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer, organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.

Application deadline

25 January

Tuition fees

Students living in United States
(international fees)

£ 15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Huddersfield

  • University League Table


  • Campus address

    University of Huddersfield, Queensgate, Huddersfield, Kirklees, HD1 3DH, England

Subject rankings

  • Subject ranking

    26th out of 95 27

  • Entry standards

    / Max 200
    126 60%


  • Graduate prospects

    / Max 100
    86.0 86%


  • Student satisfaction

    / Max 5
    3.58 72%



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Digital Marketing (with optional placement year) BSc (Hons)

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