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Digital Marketing BSc (Hons)

University of Derby

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University of Derby

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary


BSc (Hons) Digital Marketing


From social media to search engines, mobile apps to viral marketing – how customers interact with brands is changing beyond all recognition. With digital marketing pivotal to every forward-thinking organisation, this degree is an opportunity to get yourself noticed.


Why choose this course?

Draw on your own experiences as an avid digital consumer and transform them into a rewarding career. BSc (Hons) Digital Marketing equips you to harness latest thinking, technologies, tools and platforms to help organisations communicate in compelling and eye-catching ways. Our Marketing courses are ranked 3rd in the Guardian University Guide 2023.


Is this course for you?

With many employers seeking marketing input from the ‘born digital’ generation, this course is a smart choice. It’s accredited by the Chartered Institute of Marketing so you could enhance your credibility by gaining exemptions from the CIM Diploma in Professional Marketing.


How you will learn

BSc (Hons) Digital Marketing promises hands-on learning at its most inspirational. You’ll get to grips with what’s new and next in social media, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing and digital analytics – all underpinned by core marketing, brand management and business principles.


Opportunities and experiences

Unleash your creativity on a placement or internship. Undertake Adobe and Google certification as part of your studies. Take part in major competitions. Network with marketing professionals. You’ll even receive a laptop to support your learning.


Work placements and internships

We'll encourage and support you to take work placements and internships. In between your second and third year, you can take an optional placement year or a summer internship. This is a valuable opportunity to gain experience and develop your practical skills, network and build your professional profile.


Careers and employability

Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional. With this degree on your CV, you’ll be all set to bring the digital revolution to the marketing strategy of any organisation.


Did you know? We also offer this course:

- With a Foundation Year

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 14,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Derby

University of Derby

University of Derby

  • University League Table

    95th

  • Campus address

    University of Derby, Kedleston Road, Derby, Derby, DE22 1GB, England

VIEW PROFILE
The University of Derby has a diverse community of more than 2,000 students from more than 100 countries, studying at undergraduate and postgraduate level.
The International Student Hub offers extraordinary support during their studies.
Dedicated recruitment officers and university representatives travel to meet students in their home country to share information and insights on life in the UK.

Subject rankings

  • Subject ranking

    Marketing

    44th out of 87 5

  • Entry standards

    / Max 204
    115 56%

    63rd

  • Graduate prospects

    / Max 100
    88.0 88%

    10th

    6

  • Student satisfaction

    / Max 4
    2.97 74%

    68th

    40

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