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Viewing as a student from United States living in United States interested in Undergraduate courses

Digital Marketing Communication and Leadership MSc

Ulster University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Belfast Campus

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

The purpose of this programme is to enable both practising and aspiring professionals in the business, marketing, communication and information technology sectors to better understand the changing nature of the digital era and how to leverage digital technologies and platforms to achieve competitive advantage.

In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.

Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment. This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.

Tuition fees

Students living in United States
(international fees)

£ 14,910per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Ulster University

  • University League Table

    60th

  • Campus address

    Ulster University, Cromore Road, Coleraine, Northern Ireland, BT52 1SA, Northern Ireland

Renowned for its warm welcome, Ulster recruits international students from over 100 countries across the globe and has over 200,000 alumni worldwide.
Ulster delivers a world-class UK university experience with the added benefit of being one of the UK's most affordable locations.
An international student experience team delivers a bespoke orientation programme and offers pastoral support to international students during their studies.

Subject rankings

  • Subject ranking

    46th out of 123 8

    60th out of 97 4

    30th out of 84 1

  • Entry standards

    / Max 209
    122 56%

    63rd

    5
  • Graduate prospects

    / Max 100
    60 60%

    98th

  • Student satisfaction

    / Max 5
    4.30 86%

    5th

    5
  • Entry standards

    / Max 190
    124 61%

    36th

    2
  • Graduate prospects

    / Max 100
    46 46%

    84th

  • Student satisfaction

    / Max 5
    4.04 81%

    41st

    34
  • Entry standards

    / Max 200
    129 63%

    27th

    1
  • Graduate prospects

    / Max 100
    64 64%

    60th

  • Student satisfaction

    / Max 5
    4.14 83%

    15th

    11

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