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Viewing as a student from United States living in United States interested in Undergraduate courses

Digital Marketing Leadership MSc PGDip PGCert

University of Aberdeen

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Aberdeen

  • Study mode

    Distance / Online

  • Start date


  • Duration

    24 Months

Course summary

This MSc is designed to create the next generation of digital marketing leaders. You’ll graduate with a Masters degree accredited by the Chartered Institute of Marketing (CIM).

You’ll train in the digital skills demanded by the strategic, operational and marketing departments of organisations worldwide.

You’ll study the connections between all major aspects of digital marketing: business strategy, social media, content, advertising, analytics, technical, supplier evaluation and more.

Your training will help you:

  • learn the skills you need to lead digital campaigns
  • deliver a business-led strategic approach to digital marketing
  • explore the disruptive opportunities offered by digital marketing
  • develop credible, rigorous, current and market-relevant knowledge and insight
  • improve your personal communication and consultancy skills.

This Masters is delivered part-time, 100% online, giving you the flexibility to study without taking a career break.

This degree is accredited by: The Chartered Institute of Marketing (CIM).

This degree will support your career development on a path to the most senior strategic roles. You’ll graduate ready to pursue a career in digital marketing in prestigious organisations around the world.

You’ll leave with vital digital marketing knowledge, as well as improved communication and consultancy skills. Depending on your previous experience, you could pursue roles as an:

  • E-commerce Manager
  • Head of Digital Marketing
  • Head of Marketing
  • SEO Specialist
  • Online Community Manager
  • Social Media Executive.

The degree will also prepare you to work as an independent consultant or to start an online venture. Students can progress into the MSc after successful completion of the PgCert and PgDip.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Aberdeen

  • University League Table


  • Campus address

    University of Aberdeen, Directorate of External Relations, King's College, Aberdeen, Aberdeen, City Of, AB24 3FX, Scotland

One of the top 40 universities in the UK (Complete University Guide).
Student population includes over 130 nationalities, with strong international global networks.
An International Centre provides support to students from application to graduation.

Subject rankings

  • Subject ranking

    12th out of 122 1

  • Entry standards

    / Max 209
    178 84%


  • Graduate prospects

    / Max 100

  • Student satisfaction

    / Max 5
    3.95 79%



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