Digital Marketing Leadership MSc PGDip PGCert

University of Aberdeen

This MSc is designed to create the next generation of digital marketing leaders. You’ll graduate with a Masters degree accredited by the Chartered Institute of Marketing (CIM).

You’ll train in the digital skills demanded by the strategic, operational and marketing departments of organisations worldwide.

You’ll study the connections between all major aspects of digital marketing: business strategy, social media, content, advertising, analytics, technical, supplier evaluation and more.

Your training will help you:

• learn the skills you need to lead digital campaigns
• deliver a business-led strategic approach to digital marketing
• explore the disruptive opportunities offered by digital marketing
• develop credible, rigorous, current and market-relevant knowledge and insight
• improve your personal communication and consultancy skills.

This Masters is delivered part-time, 100% online, giving you the flexibility to study without taking a career break.

This degree is accredited by: The Chartered Institute of Marketing (CIM).

This degree will support your career development on a path to the most senior strategic roles. You’ll graduate ready to pursue a career in digital marketing in prestigious organisations around the world.

You’ll leave with vital digital marketing knowledge, as well as improved communication and consultancy skills. Depending on your previous experience, you could pursue roles as an:

• E-commerce Manager
• Head of Digital Marketing
• Head of Marketing
• SEO Specialist
• Online Community Manager
• Social Media Executive.

The degree will also prepare you to work as an independent consultant or to start an online venture. Students can progress into the MSc after successful completion of the PgCert and PgDip.