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- University of Aberdeen
- Digital Marketing Leadership MSc PGDip PGCert
Course options
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Qualification
MSc - Master of Science
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Location
University of Aberdeen
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Study mode
Distance / Online
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Start date
JUN-21
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Duration
24 Months
Course summary
This MSc is designed to create the next generation of digital marketing leaders. You’ll graduate with a Masters degree accredited by the Chartered Institute of Marketing (CIM).
You’ll train in the digital skills demanded by the strategic, operational and marketing departments of organisations worldwide.
You’ll study the connections between all major aspects of digital marketing: business strategy, social media, content, advertising, analytics, technical, supplier evaluation and more.
Your training will help you:
- learn the skills you need to lead digital campaigns
- deliver a business-led strategic approach to digital marketing
- explore the disruptive opportunities offered by digital marketing
- develop credible, rigorous, current and market-relevant knowledge and insight
- improve your personal communication and consultancy skills.
This Masters is delivered part-time, 100% online, giving you the flexibility to study without taking a career break.
This degree is accredited by: The Chartered Institute of Marketing (CIM).
This degree will support your career development on a path to the most senior strategic roles. You’ll graduate ready to pursue a career in digital marketing in prestigious organisations around the world.
You’ll leave with vital digital marketing knowledge, as well as improved communication and consultancy skills. Depending on your previous experience, you could pursue roles as an:
- E-commerce Manager
- Head of Digital Marketing
- Head of Marketing
- SEO Specialist
- Online Community Manager
- Social Media Executive.
The degree will also prepare you to work as an independent consultant or to start an online venture. Students can progress into the MSc after successful completion of the PgCert and PgDip.
Modules
Tuition fees
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- Moldova
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£ 9,750overall cost
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
26th
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Campus address
University of Aberdeen, Directorate of External Relations, King's College, Aberdeen, Aberdeen, City Of, AB24 3FX, Scotland
Subject rankings
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Subject ranking
11th out of 123 2
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Entry standards
/ Max 209187 86%5th
3 -
Graduate prospects
/ Max 10083 83%22nd
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Student satisfaction
/ Max 53.87 77%95th
15