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Digital Marketing Management (with Foundation Year) - BA (Hons)

Cardiff Metropolitan University

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Cardiff Metropolitan University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Llandaff Campus

  • Study mode

    Full time

  • Start date

    28-SEP-26

  • Duration

    4 Years

Course summary

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been accredited by and developed in conjunction with the Digital Marketing Institute syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan.Course Length:Three years full-time.Four years full-time if undertaking year-long industry placement.Four years full-time if undertaking foundation year.Five years full-time if undertaking foundation year and year-long industry​ placement.​​

Tuition fees

Students living in United States
(International fees)

£ 16,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Cardiff Metropolitan University

Cardiff Metropolitan University

Cardiff Metropolitan University

  • University League Table

    66th

  • Campus address

    Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales

VIEW PROFILE
Cardiff Met is home to 1,200 international students from over 130 countries.
International students are valued and respected for the unique experiences and views they bring to university life.
A University of Sanctuary, Cardiff Met creates a safe and welcoming space for asylum seekers, refugees and migrants, supporting them to reach their potential.

Subject rankings

  • Subject ranking

    Marketing

    48th out of 90 3

  • Entry standards

    / Max 211
    115 55%

    61st

  • Graduate prospects

    / Max 100
    77.0 77%

    36th

    4

  • Student satisfaction

    / Max 4
    3.10 78%

    41st

    2

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