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Digital Marketing Management MSc/PgD/PgC

Cardiff Metropolitan University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Llandaff Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, portfolios, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include: Digital Marketing; Mobile Marketing; SEO Account Management; Web Analytics; Search and Social Media; Web Content Management; Digital Creative Development; Marketing Communications; Marketing. Additionally, the course is excellent preparation for continuing your study at MPhil or PhD level at Cardiff Metropolitan University. Students can exit at Postgraduate Certificate and Postgraduate Diploma levels.

Tuition fees

Students living in United States
(international fees)

£ 13,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Cardiff Metropolitan University

  • University League Table

    87th

  • Campus address

    Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales

1,200 international students attend Cardiff Met, coming from more than 143 countries.

Subject rankings

  • Subject ranking

    78th out of 84 1

  • Entry standards

    / Max 200
    105 52%

    67th

    10
  • Graduate prospects

    / Max 100
    68 68%

    56th

  • Student satisfaction

    / Max 5
    3.94 79%

    53rd

    1

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