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Digital Marketing Management MSc/PgD/PgC

Cardiff Metropolitan University

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Cardiff Metropolitan University

Course options

8 options available

  • Qualification

    MSc - Master of Science

  • Location

    Llandaff Campus

  • Study mode

    Full time

  • Start date

    28-SEP-26

  • Duration

    1 Year

Course summary

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape. Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. During your time with us, you will gain critical insights into: The Digital Customer and their buying behaviour and how this differs from offline customers. How organisations engage and interact with Digital Customers. The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing. The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme. The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give you the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital marketing landscape.

Tuition fees

Students living in United States
(International fees)

£ 17,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Cardiff Metropolitan University

Cardiff Metropolitan University

Cardiff Metropolitan University

  • University League Table

    72nd

  • Campus address

    Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales

VIEW PROFILE
Cardiff Met is home to 1,200 international students from over 130 countries.
International students are valued and respected for the unique experiences and views they bring to university life.
A University of Sanctuary, Cardiff Met creates a safe and welcoming space for asylum seekers, refugees and migrants, supporting them to reach their potential.

Subject rankings

  • Subject ranking

    Marketing

    49th out of 93 1

  • Entry standards

    / Max 198
    108 55%

    58th

  • Graduate prospects

    / Max 100
    80.0 80%

    8th

    28

  • Student satisfaction

    / Max 4
    2.95 74%

    87th

    46

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