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Digital Marketing Management MSc

University of Staffordshire

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University of Staffordshire

Course options

4 options available

  • Qualification

    MSc - Master of Science

  • Location

    Staffordshire University (Stoke-on-Trent Campus)

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    13 months

Course summary

Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software. This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations. Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.CareersAfter completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including: Digital Marketing Manager, Senior Marketing Executive, Campaign Manager, SEO Executive, PPC ExecutiveSocial Media Manager, Brand Manager

Tuition fees

Students living in United States
(International fees)

£ 16,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Staffordshire

University of Staffordshire

University of Staffordshire

  • University League Table

    94th

  • Campus address

    Staffordshire University, College Road, Stoke on Trent, ST4 2DE, England

VIEW PROFILE
The university offers dedicated international student support and celebrates its diverse and inclusive community through a calendar of student-led events.
Students are supported to make industry connections. There are also opportunities for hands-on and paid work experience through the Innovation Enterprise Zone.
As well as leading modern courses, there are modern facilities, including SmartZone (with its digital and immersive technology) and engineering workshops.

Subject rankings

  • Subject ranking

    Marketing

    79th out of 90

  • Entry standards

    / Max 211
    113 54%

    67th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    2.92 73%

    83rd

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