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- University of Wolverhampton
- Digital Marketing Management with Foundation Year BA (Hons)
Digital Marketing Management with Foundation Year BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
University of Wolverhampton
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Study mode
Full time
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Start date
JAN
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Duration
4 Years
Course summary
Digital Marketing Management is an exciting, fast-moving and critical area of business management. In this course you will acquire a knowledge of contemporary Digital Marketing tools and techniques, including Marketing strategy, Digital Marketing, search engine and social media marketing, Marketing consultancy, web development and design, search engine optimisation (SEO), big data, branding, sustainability, consumer behaviour, and ethical influence and responsibility.
A practical and practice-based programme, this course will equip you with the agile, reflexive and critical thinking skills which are vital for success in modern organisations. You will develop practical skills in areas such as Digital Marketing, managing Marketing budgets and pricing, and communication skills, the majority of which will be underpinned by real life business engagement.
The course is based around four core pillars of digital business, sustainable business, innovative business and responsible business and you will explore the practical and theoretical aspects of Digital Marketing management through these themes giving you an immersive experience which will result in a thorough understanding of the challenges and opportunities faced by organisations in the 21st century.
On this course, you will have the opportunity to undertake a years placement in the workplace between Level 5 and Level 6. Completing a Sandwich Placement will equip you with networking, team-working, time management and personal skills required by modern business and will acquaint you with the customs and norms of a real business.
Application deadline
31 January
Tuition fees
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£ 14,950per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information
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University League Table
111th
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Campus address
University of Wolverhampton, Wulfruna Street, Wolverhampton, Wolverhampton, WV1 1LY, England
Subject rankings
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Subject ranking
76th out of 87 13
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Entry standards
/ Max 20486 42%87th
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Graduate prospects
/ Max 10073.0 73%51st
36 -
Student satisfaction
/ Max 43.41 85%1st
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