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CHANGE
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
City Campus - Wolverhampton
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Study mode
Full time
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Start date
14-SEP-27
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Duration
4 Years
Course summary
The BA (Hons) Digital Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.
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Tuition fees
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£ 14,950per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
University of Wolverhampton
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University League Table
101st
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Campus address
University of Wolverhampton, Wulfruna Street, Wolverhampton, Wolverhampton, WV1 1LY, United Kingdom
Subject rankings
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Subject ranking
81st out of 93 1
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Entry standards
/ Max 19891 46%84th
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Graduate prospects
/ Max 100n/a -
Student satisfaction
/ Max 43.00 75%76th
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