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Digital Marketing MSc by Research, MPhil, PhD

Abertay University

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Course options

  • Qualification

    PhD/DPhil - Doctor of Philosophy

  • Location

    Abertay University

  • Study mode

    Full time

  • Start date

    FEB-21, JUN-21, OCT-21

  • Duration

    3 years

Course summary

Overview

This is a potential research degree area, subject to the approval of the University. If you are interested in undertaking a research degree in this area.

The emerging phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.

A research degree in this area will prepare you for a career as a researcher and an academic, as well as a wide range of careers outside of academia such as private consultancy.

Our research degrees

You have the option of studying an MSc by Research, an MPhil or a PhD.

When deciding which degree is right for you, you should consider the level of commitment required, the duration, cost and your career aspirations.

That being said, our research degrees are flexible. You can begin an MSc or an MPhil and then seek to transfer to a PhD without having to start your project all over again. You can also switch from full-time to part-time study, and vice versa.

PhD

The award of the Doctor of Philosophy demonstrates that the main focus of your work is your personal contribution to knowledge in your discipline or field, through original research or the original application of existing knowledge.

How long is a PhD?

If you are studying full-time, you are expected to complete the award in 36 months. The minimum period to receive this is award is 24 months and the maximum is 48 months.

If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 72 months and the maximum is 96 months.

Application deadline

30 April 2021, 31 August 2021

Tuition fees

Students living in United States
(international fees)

£ 13,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Abertay University

  • University League Table

    96th

  • Campus address

    Abertay University, Bell Street, Dundee, Dundee, City Of, DD1 1HG, Scotland

Subject rankings

  • Subject ranking

    36th out of 84 15

  • Entry standards

    / Max 200
    128 63%

    29th

    10
  • Graduate prospects

    / Max 100
    86 86%

    8th

  • Student satisfaction

    / Max 5
    4.10 82%

    20th

    52

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