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Digital Marketing MSc/PGDip/PGCert

Middlesex University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Middlesex University

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

Overview

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

Why study MSc Digital Marketing at Middlesex University?

49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.

This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.

Careers

How can the MSc Digital Marketing support your career?

Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends.

Careers specific to digital marketing can include:

  • Digital Marketing Officer
  • Social Media Analyst
  • Digital Campaigns Officer
  • CRM Officer or Manager
  • Digital Account Manager
  • PPC/SEO Analyst

Whether you’re want to go into marketing or digital marketing, developed your consultancy, work in social media; today, knowledge of the consumer, digital and analytics is at the heart of marketing. The huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Students can also exit with PGCert and PGDip awards.

Tuition fees

Students living in United States
(international fees)

£ 16,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Middlesex University

  • University League Table

    98th

  • Campus address

    Middlesex University, Hendon Campus, The Burroughs, Barnet, NW4 4BT, England

Subject rankings

  • Subject ranking

    69th out of 84 4

  • Entry standards

    / Max 200
    112 55%

    57th

    7
  • Graduate prospects

    / Max 100
    54 54%

    71st

  • Student satisfaction

    / Max 5
    4.20 84%

    11th

    46

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