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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Robert Gordon University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

This highly practical digital marketing masters course will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis. The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing and digital PR. This allows you to develop a portfolio of real world experience as you study and build relationships with industry. Students will also achieve PgDip and PgCert awards in this course. The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance. Possible roles include Digital Marketing Manager, Social Media Manager, Community Manager, SEO Manager, Digital Strategist, Online PR Manager.

Tuition fees

Students living in United States
(international fees)

£ 13,720per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Robert Gordon University

  • University League Table

    72nd

  • Campus address

    Robert Gordon University, Garthdee House, Garthdee Road, Aberdeen, Aberdeen, City Of, AB10 7QB, Scotland

Over 132 nationalities are represented on the RGU campus, by staff and students.
25,000 students live in the city of Aberdeen, around 10% of which are international.
English language support is provided by the Study Skills team for the duration of studies.

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