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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Paisley Campus

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    1 year

Course summary

Overview

Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.

Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge, and practical experience to meet this demand.

Assessment

Assessment is 100% coursework based. Methods will include:

  • Portfolios of practical work
  • Presentations and pitches
  • Academic posters
  • Reports
  • Literature reviews
  • Research proposals

Career Prospects

Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally, or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies. You will also gain PGCert and PGDip awards in this course.

Tuition fees

Students living in United States
(International fees)

£ 15,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of the West of Scotland

  • University League Table

    128th

  • Campus address

    University of the West of Scotland, Paisley Campus, High Street, Paisley, Renfrewshire, PA1 2BE, Scotland

Subject rankings

  • Subject ranking

    84th out of 87 4

  • Entry standards

    / Max 204
    124 61%

    47th

  • Graduate prospects

    / Max 100
    67.0 67%

    63rd

    23
  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    12

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