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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Centre Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The course also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) advertising
Content Marketing
Conversion Rate Optimisation (CRO)
Social Media Strategy
Paid Facebook Advertising
Google Analytics and Search Console
Google Tag Manager
Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Tuition fees

Students living in United States
(international fees)

£ 15,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Northumbria University, Newcastle

  • University League Table

    52nd

  • Campus address

    Northumbria University, Northumberland Building, Northumberland Road, Newcastle upon Tyne, Northumberland, NE1 8ST, England

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