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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Strand Campus

  • Study mode

    Full time

  • Start date

    27-SEP-21, 17-JAN-22

  • Duration

    1 year

Course summary

Overview

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Course detail

Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. This Digital Marketing MSc course will enable you to develop your ability to think strategically about critical marketing issues and challenges while also enhancing the professional marketing knowledge required to work effectively in an increasingly complex and overwhelmingly digital global environment. Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations flourish in the future.

Teaching and assessment

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

Application deadline

27 August 2021

Tuition fees

Students living in United States
(international fees)

£ 29,850per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

King's College London, University of London

  • University League Table

    21st

  • Campus address

    King's College London, University of London, Strand, Westminster, WC2R 2LS, England

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