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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of West London

  • Study mode

    Full time

  • Start date


  • Duration

    1 year

Course summary


Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building course.

Our Masters in Digital Marketing is designed by academic practitioners with award-winning professional experience in developing digital strategies for major international brands.

Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.

You can choose to study this course part-time and in the evenings to help you balance your studies with other commitments.

Course detail

As technology continues to be integrated into the lives of consumers, digital marketing has become indispensable for customer acquisition, conversion and retention activities.

While Digital Marketing provides unique opportunities to engage with consumers, the growing range of digital channels, targeting options and marketing contexts has made the role of a digital strategist increasingly complex.

Our MSc in Digital Marketing is designed to equip you with the insights, skills and confidence you need to develop an informed digital strategy designed to take optimal advantage of any market opportunity.

The course is structured to develop your ability to:

create actionable and accountable digital strategies
use digital channels to build sustainable and ethical brands
surface critical insights into consumer behaviour and preferences
improve channel selection and optimisation processes
use digital channels to expand into new markets
create and develop disruptive digital business concepts
conduct individual research that identifies and solves complex marketing problems

The course is designed by experienced academic practitioners to help you become a confident digital marketing strategist and planner and improve your career prospects.

Study & career progression

This course is designed to help you become a confident digital marketer. Having a recognised qualification on your CV can improve your chances of finding a digital marketing role or taking the next step on your career progression.

While many roles in digital marketing, such as SEO, PPC, Display, Email and Social, for example, require increasingly specialist knowledge, a digital strategist must be capable of working across all digital channels. As such, the course has the potential to open opportunities in:

  • SEO
  • PPC
  • Mobile
  • Email
  • Content
  • Display
  • Social
  • Analytics
  • ECommerce
  • B2C
  • B2B
  • Web Design UX
  • CX
  • Brand Activation
  • Direct Marketing
  • Research and Analysis
  • Marketing operations
  • Relationships Management
  • Communications.

Tuition fees

Students living in United States
(international fees)

£ 13,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of West London

  • University League Table


  • Campus address

    University of West London, St Mary's Road, Ealing, W5 5RF, England

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