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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Headington Campus

  • Study mode

    Full time

  • Start date

    20-SEP-21, 24-JAN-22

  • Duration

    1 year

Course summary

Overview

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

  • a strong foundation in marketing theory and practice
  • a specialist perspective on digital marketing and how it integrates into an overall marketing framework
  • the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career.

In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.

After graduating you will be ready for a range of careers including:

  • Digital Marketing Analyst
  • Social Media Manager
  • Communities and Social Media Specialist.

Career prospects

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:

  • digital marketing analyst
  • social media manager
  • communities and social media specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

Application deadline

30 June 2021

Tuition fees

Students living in United States
(international fees)

£ 15,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Oxford Brookes University

  • University League Table

    51st

  • Campus address

    Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England

Oxford is world-famous for its rich history of education and groundbreaking research. It's also only an hour from London by train.
Oxford Brookes courses give students the fundamental skills and experience needed to succeed in their chosen career and become internationally employable.
A dedicated International Student Advice team can help with everything from visas to work options. Trips are offered, so that students can explore the UK.

Subject rankings

  • Subject ranking

    40th out of 92 21

  • Entry standards

    / Max 200
    116 61%

    43rd

    12
  • Graduate prospects

    / Max 100
    75.0 75%

    30th

    22
  • Student satisfaction

    / Max 5
    3.99 80%

    47th

    22

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