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- Oxford Brookes University
- Digital Marketing MSc
Course options
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Qualification
MSc - Master of Science
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Location
Headington Campus
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Study mode
Full time
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Start date
SEP-24, JAN-25, SEP-25
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Duration
1 year
Course summary
Overview
Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.
The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
- a strong foundation in marketing theory and practice
- a specialist perspective on digital marketing and how it integrates into an overall marketing framework
- the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.
The work placement option, available if you start the course in September, prepares you for your future career.
In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.
After graduating you will be ready for a range of careers including:
- Digital Marketing Analyst
- Social Media Manager
- Communities and Social Media Specialist.
Career prospects
Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:
- digital marketing analyst
- social media manager
- communities and social media specialist.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:
- Johnson & Johnson
- Hitachi
- DK
- Avis
- PWC.
Examples of our graduates’ positions in digital marketing include:
- marketing managers
- social media community managers
- marketing planners
- brand managers
- corporate communication managers.
In addition, some of our students go on to start their own companies.
Marketing at Oxford Brookes University has strong relationships with several companies in a range of industries. These inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Accreditation(s)
Chartered Institute of Marketing, Institute of Direct and Digital Marketing.
Modules
Tuition fees
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£ 17,650per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
46th
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Campus address
Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England
Subject rankings
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Subject ranking
36th out of 91 5
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Entry standards
/ Max 191120 59%55th
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Graduate prospects
/ Max 10076.0 76%32nd
11 -
Student satisfaction
/ Max 53.84 77%58th
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