Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Headington Campus

  • Study mode

    Full time

  • Start date

    SEP-24, JAN-25, SEP-25

  • Duration

    1 year

Course summary

Overview

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

  • a strong foundation in marketing theory and practice
  • a specialist perspective on digital marketing and how it integrates into an overall marketing framework
  • the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career.

In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.

After graduating you will be ready for a range of careers including:

  • Digital Marketing Analyst
  • Social Media Manager
  • Communities and Social Media Specialist.

Career prospects

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:

  • digital marketing analyst
  • social media manager
  • communities and social media specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC.

Examples of our graduates’ positions in digital marketing include:

  • marketing managers
  • social media community managers
  • marketing planners
  • brand managers
  • corporate communication managers.

In addition, some of our students go on to start their own companies.

Marketing at Oxford Brookes University has strong relationships with several companies in a range of industries. These inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

Tuition fees

Students living in United States
(International fees)

£ 17,650per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Oxford Brookes University

  • University League Table

    46th

  • Campus address

    Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England

Oxford is a city full of history and renowned for academic excellence and culture. Just over 1 hour from London, with 24-hour bus links to major airports.
Oxford Brookes courses give students the fundamental skills and experience needed to succeed in their chosen career and become internationally employable.
Starting university is exciting but also a time of great change, so Oxford Brookes does all it can to help you settle in, feel at home and make new friends.

Subject rankings

  • Subject ranking

    36th out of 91 5

  • Entry standards

    / Max 191
    120 59%

    55th

  • Graduate prospects

    / Max 100
    76.0 76%

    32nd

    11
  • Student satisfaction

    / Max 5
    3.84 77%

    58th

    7

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!