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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Teesside University

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

Course overview

Our MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis. You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process

You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.

Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.

The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.

Top 3 reasons to study digital marketing with us:

  • Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.
  • Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.
  • United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.

How you are assessed

You are assessed by a range of formative and summative assessment methods to suit the demands and requirements of the applied nature of the programme. These include case study analysis, presentations, self-diagnostic assessments, reflective reports and a research proposal and associated dissertation.

Tuition fees

Students living in United States
(international fees)

£ 13,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Teesside University, Middlesbrough

  • University League Table

    95th

  • Campus address

    Teesside University, Teesside University, Middlesbrough, Tees Valley, TS1 3BX, England

To get students off to the best possible start, Teesside University meets international students at the airport and takes them to their accommodation for free.
With an English language café and orientation activities throughout the year, Teesside University is experienced in helping international students feel at home.
Teesside University offers a range of scholarships to international and EU students, making the transition to UK study more affordable.

Subject rankings

  • Subject ranking

    22nd out of 84 11

  • Entry standards

    / Max 200
    133 65%

    23rd

    42
  • Graduate prospects

    / Max 100
    86 86%

    8th

  • Student satisfaction

    / Max 5
    4.14 83%

    15th

    10

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