We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Liverpool

  • Study mode

    Distance / Online

  • Start date

    12-OCT-21

  • Duration

    30 months

Course summary

Overview

The Digital Marketing MSc is a fully online, part-time programme, providing a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. The programme ensures that you are equipped with the specialist knowledge and professional skills to become a digital marketing manager, either in your current employment or when forging a new career in the field of marketing.

The curriculum combines essential digital marketing content such as marketing strategy, consumer behaviour, digital communications, social media marketing, and brand management with core business skills which are tailored to the needs of marketing practice, including leadership, data and financial management, business ethics and corporate social responsibility (CSR).

You will graduate from the programme with enhanced skills and knowledge that will enable you to be a highly effective professional digital marketer, manager, and leader who is able to strategically influence your organisation.

Why study this subject?

On completion of the programme, you will have gained an excellent understanding of the digital marketing environment and how it continues to influence marketing strategy and practice within complex international settings.

During your studies, you will develop your understanding of core theory and concepts in digital marketing, apply analytical and problem-solving techniques to the decision-making process in real-life business contexts, and learn how to present your analysis to others in a professional and persuasive manner.

You will also build a critical awareness and understanding of the role of digital marketing managers and strategy within the context of business sustainability, and ethics; helping you to undertake effective roles in business organisations as a responsible manager.

Methods of assessment 

Assessment is exclusively through online activities carried out in the VLE. You will be assessed through a range of activities, including discussion forum participation, practical assessment and group work.

Practical assessment adopts the principle of authentic assessment where the assessment tasks to be undertaken are aligned with the kinds of task that students would be expected to undertake in a professional setting.

Examples include collaborative assessments based on current and online case studies, the creation of video presentations, analysis of contemporary issues within digital marketing, and reflective reports on leadership and management learning.

Career destinations 

Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice. After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University image

University of Liverpool

  • University League Table

    33rd

  • Campus address

    University of Liverpool, The Foundation Building, 765 Brownlow Hill, Liverpool, Liverpool, L69 7ZX, England

Renowned for excellent teaching that relates to the professions including medicine, dentistry, business, law, architecture and engineering.
Internationally recognised themes: personalised health, infectious disease, advanced materials, digital, heritage, and starting well, living well, ageing well.
Extensive support network in place for International students. Students can take advantage of a meet and greet service and 'Hello International!' welcome.

Subject rankings

  • Subject ranking

    11th out of 84

  • Entry standards

    / Max 200
    145 71%

    17th

    5
  • Graduate prospects

    / Max 100
    86 86%

    8th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    9

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!