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Viewing as a student from United States living in United States interested in Postgraduate courses

Digital Marketing MSc

University of Leicester

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University of Leicester

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Main Campus

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    1 Year

Course summary

In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for.On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital media as a persuasive tool, to its role in marketing and advertising in our everyday lives.You will take a detailed look at of the study of digital media and the production and management of digital media content alongside developing media planning and digital marketing strategy skills. By studying influencer culture, you will use theory to explain how they function within digital marketing, and reflect critically on social media influencers as both content providers and an industry.Consumer behaviour describes the thoughts and feelings people have when they make a purchasing decision. By studying consumer behaviour and digital communications strategies, you will be able to explain and discuss how brands function as marketing communication tools, and critically evaluate the ethical dimensions of consumption across all sectors, being mindful of social responsibility and sustainability.

Application deadline

16/11/2025

Tuition fees

Students living in United States
(International fees)

£ 23,650per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leicester

University of Leicester

University of Leicester

  • University League Table

    33rd

  • Campus address

    Main Campus, University Road, Leicester, Leicestershire, LE1 7RH, United Kingdom

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With over 100 years of excellence, the University of Leicester is globally respected for world-leading research and inspiring teaching.
Leicester’s central UK location offers easy access to major cities, with London just one hour away by train.
Leicester is a vibrant, welcoming city with students from 150+ countries, celebrating diversity across cultures and faiths.

Subject rankings

  • Subject ranking

    Marketing

    28th out of 90 4

  • Entry standards

    / Max 211
    123 58%

    42nd

  • Graduate prospects

    / Max 100
    77.0 77%

    36th

    9

  • Student satisfaction

    / Max 4
    3.06 76%

    52nd

    16

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