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Digital Marketing (with Advanced Practice) MSc

Teesside University

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Teesside University

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Teesside University Middlesbrough

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    2 Years

Course summary

Across all digital channels, every click, interaction, journey and registration is tracked – these insights improve marketing strategies and boost business return on investment (ROI). Remove guesswork from understanding what drives ROI, analysing and applying digital marketing metrics, and aiming to increase online customer engagement and optimise user experience.Consider a wide range of marketing theories and develop a toolkit to critically evaluate how all aspects of digital marketing link into the strategic marketing planning process.Examine the disruptive nature of technology and how it challenges traditional marketing methods and practices, exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.This course has been devised in collaboration with some of the region’s leading digital agencies, providing you with a contemporary, practice-based understanding.Top reasons to study digital marketing with us:Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Fuel – a start-up community who provide support and advice for students looking to start a new business venture.United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.

Tuition fees

Students living in United States
(International fees)

£ 10,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Teesside University

Teesside University

  • University League Table

    90th

  • Campus address

    Teesside University Middlesbrough, Tees Valley, Middlesbrough, North Yorkshire, TS1 3BX, United Kingdom

VIEW PROFILE
To get students off to the best possible start, Teesside University meets international students at the airport and takes them to their accommodation for free.
With an English language cafe and orientation activities throughout the year, Teesside University is experienced in helping international students feel at home.
Teesside University offers a range of scholarships to make the transition to UK study more affordable.

Subject rankings

  • Subject ranking

    Marketing

    33rd out of 90 5

  • Entry standards

    / Max 211
    113 54%

    67th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.67 92%

    1st

    10

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