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Digital Marketing Top-up BA (Hons)

University College Birmingham

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Flexible learning

  • Start date

    27-SEP-21

  • Duration

    3 Years

Course summary

**Course snapshot**Digital technology has revolutionised the marketing landscape, and employers from all sectors of business are now seeking out graduates who possess digital marketing skills to help their organisations keep pace. UCB's Digital Marketing Top-up course will give you a thorough understanding and hands-on experience of the latest practices and issues in digital marketing, putting you in prime position to enter a career in today's digitally-enhanced marketing environment. Our course is accredited by the University of Birmingham - one of the world's leading academic institutions - while UCB's excellent industry links will help you gain invaluable real-world experience to give you the ideal preparation for working in this dynamic field.**Who’s the course for?**This course will suit anyone who has previously studied a relevant subject and who aspires to work (or is currently working) in the areas of marketing, media and digital technologies.**Why should I study the course?**- **PRACTICAL APPLICATION** – Take on live digital marketing and consultancy projects to apply your theoretical concepts to practical situations- **SPECIALISE YOUR STUDIES** – Choose from a range of optional modules to tailor your course for your interests, from advertising and media management to working with online communities- **ENRICHMENT** – Hear from top digital and social media industry experts and engage with marketing agencies during your studies **Great. Tell me some more**As part of this course, UCB hosts guest lectures from leading digital and social media industry experts, giving you the chance to learn from established marketing professionals.Our superb industry links will open the door for you to supplement your studies with real work experience in the field, greatly enhancing your CV for prospective employers. Our highly experienced hired@UCB employability team will support you in finding opportunities for work.If you have a business start-up idea, UCB's Enterprise Hive can provide you with intensive start-up support and guidance. We provide a variety of business development workshops delivered by professionals and experts, one-to-one consultations, networking opportunities and tailored mentoring from industry experts.**What skills will I gain?**You will build upon your marketing knowledge and gain an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness.You will develop an understanding of web 2.0 technology enhancements and study consumer behaviour trends within the digital sphere.Through our range of optional modules, you will also have the chance to explore the management processes relating to advertising, learn about enterprise risk management and brand management, or improve your understanding of international market opportunities and the not-for-profit sector.**What about the future?** By completing this course, you will be ready to enter a cutting-edge sector with unlimited potential. Career paths open to you include:- Web design and digital marketing- Media development and advertising- Online community management- Data analysis- Social media marketing and managementIf you want to continue your studies, you can also progress onto a postgraduate level course, including further courses at UCB such as MA/PGDip Marketing Management for Events, Hospitality and Tourism.

Tuition fees

Students living in United States
(international fees)

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Entry requirements

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QUALIFICATION TYPE

HND (BTEC) : P

A relevant HND or FdA degree with Digital or Marketing, with 240 credits.

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University information

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University College Birmingham

  • Campus address

    University College Birmingham, Summer Row, Birmingham, Birmingham, B3 1JB, England

25% of the university’s students are from overseas, with undergraduates from around 65 countries across Europe, America, Africa, the Middle East and Far East.
Many of the university’s courses are offered in partnership with the University of Birmingham.

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