Digital Marketing with Integrated Foundation Year

Ravensbourne University London

Get the hands-on experience and strategic thinking needed to build brands, design campaigns and drive real change across digital channels.

1. Explore a range of opportunities through live projects and client briefs2. Access industry-standard AR and VR facilities3. Gain hands-on experience by creating and delivering multi-channel digital campaigns4. Build strong industry connections and get support with working towards agency, in-house or self-employed digital marketing career paths This digital marketing course, with access to state-of-the-art facilities, gives you a comprehensive overview of the digital landscape and the tools to connect businesses with customers.You’ll learn to plan and execute omnichannel campaigns across digital platforms, including search engines, social media, and email. Throughout your studies, you’ll focus on digital marketing concepts, technologies, and develop the skills to design, deliver, and evaluate end-to-end campaigns.

You will have the opportunity to gain professional qualifications through an Accredited Degree partnership with The Chartered Institute of Marketing (CIM). CIM qualifications are highly sought after by employers, and their content is reflected in our degrees, equipping you with the best opportunities for a successful marketing career.

On the Integrated Foundation Year on this course, you will start with an introduction to the fundamental principles of studying and working in the creative industries. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning. Modules include: - Critical & Creative Thinking - Academic & Professional Writing & Communication - Contexts of Creative Industries - Digital Literacies & Skills - Contemporary Issues & Culture - Creative VenturesAfter you have completed your Integrated Foundation Year, you will study the following:

Year 1 introduces the digital marketing landscape, covering a range of marketing case studies, analytics and e-commerce, underpinned with a sales and markets background. You will develop hands-on skills in web and digital experience design, digital ads and software packages to support your marketing practice.Modules may include:- Rave Beginnings- Creative Marketing Case Studies- Markets, Customers and Sales Practice- E-Commerce and Digital Experience Design- Digital Ads and Analytics- Industry Skills for Marketing

Year 2 deepens your marketing expertise across customer journey mapping, branding and communication design. You will develop your visual skills through photography, and gain skills in the strategies behind successful marketing campaigns and how storytelling plays a part.Modules may include:- Branding and Communication Design- Photography and Visual Creation- Consumer Journey- Digital Brand Analysis- Storytelling and Marketing Campaigns- Strategic and Contextual Marketing