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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Highfield Campus

  • Study mode

    Full time

  • Start date

    30-SEP-21

  • Duration

    1 year

Course summary

About this course

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.

This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).

This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.

The course covers topics such as:

  • emerging digital communication techniques
  • web analytics and insights into user behaviour
  • impact of online and multi-channel retailing
  • technology underpinning digital marketing
  • advertising, public relations (PR) and sponsorship
  • project design and management

Careers

Graduates have gone on to work for the following organisations:

  • L’Oreal
  • ROKE
  • McCaan
  • Hootsuite
  • EDF Energy

Tuition fees

Students living in United States
(international fees)

£ 24,060per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Southampton

  • University League Table

    15th

  • Campus address

    University of Southampton, Highfield, Southampton, Hampshire, SO17 1BJ, England

Southampton is proud of its inclusive global community and welcomes students from over 130 countries, including 6,800 EU and international students.
Southampton's Students' Union (SUSU) has over 40 cultural and international groups that help with social connections for international communities.
Specialist careers support and paid Year in Employment and internship opportunities prepare international students for their future.

Subject rankings

  • Subject ranking

    7th out of 92

  • Entry standards

    / Max 200
    155 81%

    10th

  • Graduate prospects

    / Max 100
    80.0 80%

    18th

    17
  • Student satisfaction

    / Max 5
    4.08 82%

    21st

    38

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