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- University of Southampton
- Digital Marketing (MSc)
Course options
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Qualification
MSc - Master of Science
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Location
Highfield Campus
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Study mode
Full time
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Start date
30-SEP-21
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Duration
1 year
Course summary
About this course
Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.
This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.
MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).
This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.
The course covers topics such as:
- emerging digital communication techniques
- web analytics and insights into user behaviour
- impact of online and multi-channel retailing
- technology underpinning digital marketing
- advertising, public relations (PR) and sponsorship
- project design and management
Careers
Graduates have gone on to work for the following organisations:
- L’Oreal
- ROKE
- McCaan
- Hootsuite
- EDF Energy
Tuition fees
- United States
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- Republic of Ireland
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- Saudi Arabia
- Scotland
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- Serbia
- Seychelles
- Sierra Leone
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- Slovenia
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- Somalia
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- Spain
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- St. Lucia
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£ 24,060per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
17th
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Campus address
University of Southampton, Highfield, Southampton, Hampshire, SO17 1BJ, England
Subject rankings
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Subject ranking
7th out of 84 4
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Entry standards
/ Max 200155 76%10th
2 -
Graduate prospects
/ Max 10094 94%1st
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Student satisfaction
/ Max 53.92 78%59th
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