Digital Media Management Postgraduate Certificate

Birkbeck, University of London

With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or those wanting to change direction, drive innovation and change or plan for a start-up.

The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation.

In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively, and work collaboratively.

Your marketing plans will demonstrate a logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.

TEACHING

Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

CAREERS AND EMPLOYABILITY

Graduates have transferred their skills and knowledge to organisations needing digitally aware individuals who can plan and execute change. They may become digital media specialists and work in growing areas of digital media marketing and publishing online or market research and training.