Digital Media/ Public Relations and Media BA (Hons)

Overview

The digital world now shapes the way we think, communicate, work and play.

Our course equips you with all the technical and design skills you’ll need to produce original and striking multimedia projects across multiple platforms.

Guided by an enthusiastic team, you’ll develop an understanding of the history and theory of digital media. Teaching takes place in modern facilities that provide all the digital media tools you need.

Learn how to identify a target audience, prepare effective messages and select the right media channels as you develop your talent for communications.

Explore the world of social media and learn how to use your creative and digital skills to influence audiences on behalf of your clients.

You’ll be taught by expert tutors, industry professionals and guest speakers as well as benefitting from our ‘learning-by-doing’ approach.

Why Study Digital Media?

The fast moving digital media industry offers exciting employment prospects whether you're interested in computers, the web, video games, digital television, film or smartphones. On this course, you'll develop the technical skills and creative flair to help you become a dynamic, work-ready graduate.

You'll learn the theory of multimedia digital production and you'll develop strong practical skills in dedicated digital media suites equipped with professional standard hardware and software. These include Adobe CC, Maya, and a range of other specialist software and hardware. You'll also be able to book equipment including video cameras, digital SLRs, and sound recording equipment to complete your project work and will be supported by specialist technicians.

You'll have plenty of opportunities to develop your creative flair and showcase your communication talents through business simulation exercises and live briefs. This experience will help prepare you for a work placement where you'll spend at least 20 days within a related PR or media role. Previous students have worked for London Fashion Week, Marks and Spencer, Holiday Extras, as well as other specialist design and PR companies located in Kent and across the world.

Your future career

Our Digital Media course is designed to enable you to define a creative solution to a specific issue or tasks in a number of different professional contexts. In this sense, the skills you will gain on the Digital Media course are applicable in a broad range of environments, and are transferable across a wide range of careers. As a graduate from the course you should be suited to working in a wide variety of contexts where critical awareness and technical knowledge are essential requirements. Graduates may also go on to undertake a higher degree at Canterbury Christ Church University or elsewhere.