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Economics and Marketing BA (Hons)

University of Stirling

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UCAS CODE: NL51

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    4 Years

Course summary

What causes inflation? How can unemployment be reduced? Can taxes ever be fair and efficient? How do energy and environmental markets work? How can economics inform and appraise public health policy? Big questions, looking for big answers – do you think you are up to the challenge? Almost every decision taken in our fast-moving social, commercial and technological world is dictated by economic imperatives at regional, national and global levels. In the current economic climate the role of the economist is becoming more crucial with the welfare and prosperity of nations dependent upon accurate interpretations and responses to continually shifting economic realities. Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within. Assignments are designed to enable you to draw on your personal experiences and apply your learning directly to the business world.Time management – you will learn how to manage your time more effectively through your active involvement in group projects as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework along with other University and extra curriculum commitments. Self-confidence – participating in every aspect of your degree will help build your confidence, both personally and professionally.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 12,450per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    45th

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

Subject rankings

  • Subject ranking

    27th out of 78 6

    8th out of 84 2

  • Entry standards

    / Max 233
    155 69%

    22nd

    10
  • Graduate prospects

    / Max 100
    80 80%

    36th

  • Student satisfaction

    / Max 5
    4.08 82%

    24th

    22
  • Entry standards

    / Max 200
    171 84%

    5th

    2
  • Graduate prospects

    / Max 100
    78 78%

    27th

  • Student satisfaction

    / Max 5
    4.12 82%

    18th

    4

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