Economics and Marketing MA (Hons)

Overview

MA (Hons) Economics and Marketing at Edinburgh Business School will give you the skills to investigate, analyse and answer global economic questions and a specialist understanding of marketing theories and practice.

This degree does not require prior knowledge of the core disciplines of economics and marketing. Study begins at an introductory level and the degree has a flexible structure to enable students to tailor their studies so that they can pursue their own interests.

As a result, graduates are able to embark upon successful careers, especially in marketing management, market research, account management, performance analyst, business analyst and civil service, as well as a wide range of management roles. Graduates also pursue further study in economics and related disciplines at Masters and PhD level.

Your learning will be underpinned by the knowledge of highly respected economists who design and teach our courses with a real-world focus that stems directly from their global research into economic issues.

Marketing courses are taught with an industry-focus by academics and experienced practitioners. They provide specialist knowledge and skills that reflect the thinking and practices of industry leaders.

Teaching and Learning

In the early stages of study, considerable emphasis is given to assisting students in the transition into Higher education through induction events in the first semester of study. These introduce students to the different teaching methods that they will encounter: mostly lectures, tutorials, workshops, lab work – as well as familiarising students with support services such as the library, computing services and the virtual learning environment. In addition, the School is committed to providing a thorough grounding in scholarship skills covering matters such as critical approaches to secondary texts and data, academic writing techniques, professional practice in Economics, and reflective learning.

Throughout the degree programme, teaching is research-informed. The acquisition of study skills, sometimes in the form of dedicated courses, is the first stage of this process, and the programme is designed so that students develop professional level expertise in these skills as they progress through their studies, culminating in the completion of an econometrics project.

Assessment

The programme uses a range of assessment types at all stages of study. Formative assessment is used in many courses to provide students and staff with feedback on performance and the achievement of learning outcomes. This feedback is used both to inform programme development, but also to enable the adaptation of learning opportunities to meet the needs of individual students and the cohort of learners. Summative assessment for most courses will involve a combination of coursework and examinations, with greater weight typically given to unseen examination rather than coursework. The format of all assessment is determined by its appropriateness for measuring the learning outcomes of courses.