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Entrepreneurship, Innovation and International Marketing MSc

University of Dundee

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University of Dundee

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Dundee City Campus

  • Study mode

    Full time

  • Start date

    JAN-25

  • Duration

    1 year

Course summary

Learn about entrepreneurship in a global context and how you can start or develop your own business. Or even just how to think and work in a more entrepreneurial way. We will introduce you to some of the key components of business start-up, including effective pitching, finances, marketing. Core marketing modules for this pathway will strengthen your knowledge in this area.

Overview

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

Careers

If you're wondering what to do after your MSc in International Marketing, you'll find that our graduates have moved into in all sizes of business, across all sectors and fields.

Our International Marketing graduates have gone on to work in a diverse range of roles including:

Marketing Manager
Social Media Executive
Public Relations Coordinator
Digital Account Manager
Communications Officer
Market Research Associate

Some of our International Marketing and International Marketing & Branding students are currently working with L’Oreal, Amazon. Symbiosis Skincare, and Matalan.

Our optional pathways allow you to really drill down into any areas of interest. This helps to demonstrate to an employer what areas you are most skilled in, whether that’s digital marketing, marketing management, brand management or search marketing. You also have the opportunity to carry out an eight-week industry placement – allowing you to build an impressive portfolio of work for your CV.

Tuition fees

Students living in United States
(International fees)

£ 21,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

University of Dundee

University of Dundee

  • University League Table

    51st

  • Campus address

    University of Dundee, Nethergate, Dundee, Dundee, City Of, DD1 4HN, Scotland

VIEW PROFILE
Highly valued and recognised education in a multicultural study destination. You’ll be supported by a global community of friendly staff and students.
Dedicated places of worship in and around campus, international food stores can be found across the city, and a range of international student societies.
Scholarships are available to help eligible students get the most from their studies, and there is dedicated support for international students.

Subject rankings

  • Subject ranking

    Business & Management Studies

    42nd out of 122 7

  • Entry standards

    / Max 221
    172 78%

    14th

  • Graduate prospects

    / Max 100
    74.0 74%

    42nd

    21

  • Student satisfaction

    / Max 4
    2.92 73%

    107th

    4

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