Event and Experience Design - MA

The programme aims to:

• Produce specialist designers with knowledge and skills in advanced practice-based research in the delivery of immersive environments and experiences for brand development, experiential marketing strategies, digital landscapes and narrative environments such as museums and visitor attractions.
• Develop work through individual enquiry as well as sharing and critiquing ideas drawing on staff research activity and expertise in various areas of design, digital technologies and performance work.
• Provide students with the opportunity to develop and design their own forms of audio-visual, spatial and performance work within the wider contemporary context, addressing recent histories, key concepts and aesthetics in the field.
• Provide a multi-disciplinary environment that fosters high quality collaborative and interdisciplinary work with external creative agencies and organisations, nationally and internationally (predominantly within the digital realm).
• Equip students with the necessary academic analytic and practice-based skills and abilities to site projects in the public domain and present in national and international contexts such as conferences, creative forums and festivals.
• Enhance student employability and the University’s impact and engagement with the creative industries by equipping students with the learning and technical skills and abilities to meet the challenges of a rapidly changing and expanding field.

Teaching and assessment

Modules are taught over three terms, each module is assessed by a range of assessment formats, essays, research portfolios, and practical assignments. The practical assignments are for the most part realized projects, however, there is the opportunity to make a funding application or business plan. The final assessment is the dissertation.

Careers

Roles and careers in the events industry and creative studios:

Events Account Manager, Events and Marketing Manager, Junior Designer, Marketing Officer, Production Executive, Events Assistant, Events Manager, Events and Promotions Officer, Senior Designer, Production Manager, Creative Producer, Digital Designer, Brand Manager, Graphic Designer, Event Coordinator, Project Manager, Set and Exhibition Designer, Commercial Marketing Manager, Product Manager, Creative Director, Senior Event Manager, Prop Maker, Construction Manager.