Event and Marketing Management (with Professional Placement and Study Abroad) BA (Hons)

The Event and Marketing Management programme is designed to give students as wide an experience as possible; the sectors offer so many opportunities for growth and contribution to the economy, and students will gain many skills and competencies to help to ensure employability is enhanced. A combination of theoretical and practical work will prepare students for further study or employment with these two areas being complementary to each other.

The aims of this module are: to enable students to have a critical understanding of the management and implementation of events and marketing; to enable students to gain knowledge in the key areas of event and marketing management, including ethical, sustainability and safety issues; to enable students to develop knowledge of appropriate theories, principles and practice of management within the events and marketing sectors; to give students the opportunity to apply knowledge in practical situations; and to enable students to develop essential skills through reflective practice.

Assessment

A variety of assessments will be used on the course to enable students to experience and adapt to different assessment styles. The assessment methods used will be appropriate to assess each module’s intended learning outcomes. All assessment on the course will be coursework including essays, reports, presentations, group work, reflective learning journals and research projects.