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  • United States
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  • United States
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  • Undergraduate courses
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Viewing as a student from United States living in United States interested in Undergraduate courses

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Headingley Campus

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    3 Years

Course summary

Events contribute to the vitality of the country’s economy and can create a positive effect on local communities and people’s lives. Learn to plan, market and organise events that will leave a lasting impression on your audience. This dynamic course will focus on the use of marketing in events and events as a tool for marketers.You will combine practical and strategic knowledge of event management with marketing functions, such as experiential design, consumer analytics, purchasing behaviour, strategic decision-making, market distribution, research methods and independent projects to create a branded experience that will have a lasting impact on the consumer.In this rapidly evolving digital world, you will need the ability to respond quickly to changes within the business environment while you continue building relationships with your customers. You will analyse how social media is used in events to influence customer behaviours and to generate a buzz. You will also learn about how social marketing through events can promote pro-social causes and create positive change within communities, such as forming a greater awareness of sustainability and encouraging pro-environmental behaviours. This course will help you to understand how critical marketing is to the success of the events sector and how events are vital to the success of other brands and causes. You will refine your skills in both these aspects of marketing, giving you the confidence to succeed after you graduate.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 12,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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UCAS Points : 96

A Minimum of 64 from two A Levels or equivalent, excluding General Studies

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University information

Leeds Beckett University

  • University League Table

    118th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

Leeds Beckett is a global university, with an alumni community based in more than 150 countries around the world.
Leeds Beckett degrees are available to study in-country in China, Hong Kong, Malaysia, Mauritius, Nepal and Singapore.
In-country staff provide application support and advice in Bahrain, China, India, Nigeria, Qatar and Vietnam.

Subject rankings

  • Subject ranking

    98th out of 123 2

    22nd out of 54 8

    59th out of 84 3

  • Entry standards

    / Max 209
    100 46%

    107th

    3
  • Graduate prospects

    / Max 100
    63 63%

    90th

  • Student satisfaction

    / Max 5
    4.05 81%

    39th

    28
  • Entry standards

    / Max 167
    110 72%

    35th

    7
  • Graduate prospects

    / Max 100
    64 64%

    15th

  • Student satisfaction

    / Max 5
    4.24 85%

    8th

    1
  • Entry standards

    / Max 200
    111 55%

    62nd

    2
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    4.07 81%

    25th

    7

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