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Events and Festival Management BA (Hons)

Queen Margaret University, Edinburgh

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UCAS CODE: N280

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Queen Margaret University

  • Study mode

    Full time

  • Start date

    06-SEP-21

  • Duration

    4 Years

Course summary

An event is like an iceberg, and the performance that the audience sees on stage is just the tip. Behind that lies the 90% of unseen hard work done by the events manager and their team. On this course you’ll learn about the nature of events and how to design, manage and deliver them. You’ll gain invaluable practical skills running a live event and consulting with events industry partners and have the opportunity to study abroad.Could you plan, deliver and orchestrate an event such as a music festival? Where would you start? What would you need to consider? You’ll know all this by Year Two of this course. By Year Three you will understand who your audience is and what makes them return and promote your event for you.The events business has grown exponentially in the last 20 years, from pop-up food fairs to corporate events, fashion shows to festivals like Glastonbury and school sports days to the London Olympics. Events help drive the strategies of businesses, charities and public bodies, and there is now a growing cadre of supremely capable events professionals. They know all about planning, management, legal issues, budgeting, staging, marketing, promotions, evaluation and social responsibility. This course will teach you those skills and give you that experience and more.You’ll also learn how to think critically about issues such as sustainability, crime, social justice, inclusion and what happens when the party is over. There are political considerations too, as many events and festivals are used to encourage tourism, regenerate communities and stimulate local economies such as our own world-famous Edinburgh festivals. Leading industry figures will bring your learning to life in guest lectures.In Years One and Two you will focus on the specifics of events and festivals management, plus general management skills such as marketing, accounting and human resources. In Year Two you will put theory into action when you plan and deliver a live event. Our students have organised unforgettable fashion shows, music nights, charity dinners and sports days, often raising thousands of pounds for charities in the process.Years Three and Four will deepen your understanding of how events and festivals relate to national and international strategic issues, such as how cities use events for image development and investment purposes. You will also look at audience development and engagement – why do some ideas catch on instantly while others fade into obscurity? This is when you will refine the focus of your learning, choosing the elective modules that you are most passionate about. If you continue to honours, you will also undertake a consultancy project for an events industry partner and a dissertation in an area of your choice.Finally, you’ll be learning all of this on a campus just six minutes by train from the heart of the city with the biggest arts festival on earth.The really big event of your life – your career – starts here!

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Margaret University, Edinburgh

  • University League Table

    75th

  • Campus address

    Queen Margaret University, Edinburgh, Queen Margaret University Drive, Musselburgh, Edinburgh, EH21 6UU, Scotland

Subject rankings

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