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Events Management BA (Hons)

University of Stirling

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UCAS CODE: N8U7

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    4 Years

Course summary

Events range in scope, scale and complexity, from mega-events to community festivals, from traditional gatherings through to contemporary corporate events, boosting the economy, energising communities and attracting visitors. They cover a diverse array of activities, from sport, music and culture to product launches and fundraising. Sustainability has emerged as a key events management concept, and a successful events manager must have abilities in a wide range of subject areas. The Sustainable Events Management degree course crosses the boundaries between marketing, human resources, finance, planning and other business skills to develop multi-disciplined, creative leaders able to deliver the largest event down to the smallest detail. The focus on events as a management form represents a dynamic approach relevant to event organisations that strive to produce memorable experiences and fulfil a range of community, business and government objectives. The programme produces a graduate well-versed in management, with explicit business skills and knowledge and the ability to apply this to the contemporary demands of the events industry. Core Modules Year One: • The Global Business Environment: An Introduction • The Management Challenge: An Introduction Year Two: • Fundamentals of Business & Management • Operations Management Year Three: • Financial & Business Modelling (Events) • Managing the Consumer Experience • Understanding Consumers • Project Management (Events) • Developing Sustainable Events • Digital and Experiential Marketing Year Four: • Facility, Conference and Venue Management (Events) • Effective Communication and External Relations for Managers • Work-based Project – Sustainable Events Management • Professional Development & Practice.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 15,100per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    45th

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

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