Fashion & Lifestyle Brand Studies MA

This course is an ideal choice if your career goal is to work for a high-street/ online fashion, luxury or lifestyle brand.

It is the role of a brand expert to understand a brand’s target customer, competitors and product development opportunities, in order to select the most appropriate communication channels that reflect and represent the image of a brand or luxury product.

Challenge traditional design boundaries in a stimulating environment in which ideas can be exchanged and supported through factual creative research, developed and contextualised.

You’ll cover trend forecasting and application, brand management, consumer demographics and industry analysis, which all underpin and facilitate the development of campaign planning and management in the fashion industry.

Develop your intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice.

Future careers

Our Fashion and Lifestyle Brand Studies programme will prepare you for a wide range of careers, including brand management, trend forecasting and brand consultancy.

Fashion industry employers range from top designers in well-established studios to high street retail outlets, supermarket clothing labels and manufacturing operations. Each one offers a range of employment opportunities in areas such as design work, creation, buying, marketing and PR.