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Fashion Brand Marketing BA (Hons)

University of Huddersfield

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Fashion Brand Marketing BA (Hons) takes a broad view of everything that goes into the creation, communication, and consumption of fashion products and brands. It gives you the skills and knowledge to develop creativity and expertise within a commercial framework that directly reflects current fashion industry practice. * Fashion Brand Marketing BA(Hons) provides you with the creative resources in an environment where you can experiment and personalise your learning. * You'll share first-year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate and represent contemporary practice to develop the experience you need. * You’ll be equipped to research new products and market opportunities, you’ll learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, In the highly competitive global fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement, and exciting events. You’ll learn how this is done whilst completing a range of innovative projects. The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels. I have loved every minute of my course and I am so glad I chose it. The lecturers are so helpful and friendly and are always ready to answer any questions. You cover everything from launching a brand, to photoshoots, to looking at future trends, so whatever you are interested in in the world of fashion marketing, this course is the place to be. I was running my own fashion brand alongside the course and I definitely could use what I learned and incorporate it into my own business. ~ Holly Thorp, Fashion Brand Marketing BA(Hons) final year student. Additional Costs: You will need to cover the cost of printing and presenting your work during the course, as well as supply your own materials. These include sketchpads, notebooks and props for photography. There is no limit on the amount you may wish to spend, however as a guide the approximate cost of these items in recent years has been £140 in the first year, £105 in the second year and £260 in the final year.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Huddersfield

  • University League Table


  • Campus address

    University of Huddersfield, Queensgate, Huddersfield, Kirklees, HD1 3DH, England

Subject rankings

  • Subject ranking

    31st out of 86 6

    34th out of 84 3

  • Entry standards

    / Max 239
    142 63%


  • Graduate prospects

    / Max 100
    72 72%


  • Student satisfaction

    / Max 5
    4.06 81%


  • Entry standards

    / Max 200
    118 58%


  • Graduate prospects

    / Max 100
    80 80%


  • Student satisfaction

    / Max 5
    3.97 79%



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