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Viewing as a student from United States living in United States interested in Undergraduate courses

Fashion Branding and Promotion BA (Hons)

Heriot-Watt University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Scottish Borders

  • Study mode

    Full time

  • Start date


  • Duration

    4 Years

Course summary

Fashion Branding and Promotion is a unique combination of fashion communication and fashion marketing and management. It enables students to explore a range of roles within the fashion industry, beyond the making and production of clothing and towards a hybrid between business and communication design. Guided and supported by a knowledgeable, industry-experienced staff team, the programme provides education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Branding, Promotion and Advertising, Styling and Marketing. The programme offers a combination of courses that enable strong design and analytical skills towards the fashion industry, preparing the student in careers across and beyond fashion and design. The programme is structured under four years of progressive learning attainment and skills development. The first year focuses on initial design and marketing skills setting up the student with the fundamentals in overall photograph, design thinking, and introductions into marketing. The second year builds upon these fundamentals by introducing specialist topics such as Branding, Consumer Behaviours, and Advertising. This is supplemented with creative courses in digital film/media, typography and graphics. Third year opens up critical reflection and analysis on Fashion Styling along with Enterprise and Innovation. Similarly, supporting structures include events management, visual merchandising and fashion styling. The final Honours year would entail a two semester developed Honours project using supervisory pedagogies, being supplemented by advanced evaluative practice and review.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 15,384per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Heriot-Watt University

  • University League Table


  • Campus address

    Heriot-Watt University, Riccarton, Edinburgh, Edinburgh, City Of, EH14 4AS, Scotland

Highly regarded around the world with a strong focus on business, engineering, design and the physical and life sciences.
Culturally diverse, warm and welcoming, Heriot-Watt is one of Scotland's most international universities with a global footprint.
Global companies actively seek out Heriot-Watt graduates due to the nature of the university's research-informed education.

Subject rankings

  • Subject ranking

    28th out of 86 10

  • Entry standards

    / Max 239
    156 70%


  • Graduate prospects

    / Max 100
    66 66%


  • Student satisfaction

    / Max 5
    3.66 73%



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