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Fashion Business and Promotion - BA (Hons)

Birmingham City University

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Birmingham City University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Parkside Building

  • Study mode

    Full time

  • Start date

    01-SEP-26

  • Duration

    3 Years

Course summary

Our BA (Hons) Fashion Business and Promotion degree course enables you to explore a range of roles within the fashion industry, beyond the making and production of clothing.Guided and supported by a knowledgeable, industry-experienced staff team, you will gain an education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Buying, Marketing and PR, Trends forecasting and Event Management.You will learn how fashion roles work together, as well as commercial and consumer and competitive awareness. You will work on a live project, as well as industry focused briefs across the first two years and benefit from regular industry guest speakers. Throughout the course, we will develop your business knowledge and language, preparing you for delivering presentations, teamwork, writing reports and build skills in creating both paper and digital visual work with the aid of CAD packages. In your final year, you will work on projects that support your independent interests and develop your self-promotion skills ready for industry.Enhancing your employability skillsEmployability and being ready for the world of work is very important to us and the course offers a range of modules that will develop relevant industry skills.Our aims are to:To produce industry-ready graduates, who can creatively contribute to fashion and its related industries in local, UK or global markets.To provide opportunities for you to explore, practice and challenge the inter-relationships between the commercial environment, creative thinking and technical practice.To employ a range of teaching and learning methods, in which you are able to synthesis theories, concepts and fashion practice within local, national and global market places.To develop student confidence and professionalism through fluency in verbal communication, as well as coherent written and visual presentation skills.To stimulate commercial awareness and activity through project management, live and team projects, industrial liaison and visits, industrial placement and competition at all levels.To instil cooperation, competition and an entrepreneurial approach in all student achievements.

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 18,570per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

Birmingham City University

  • University League Table

    103rd

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

VIEW PROFILE
Live and study in an affordable multicultural city with a diverse multi-ethnic population.
Many master's courses offer international students optional six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    Art & Design

    52nd out of 83

    53rd out of 90 2

  • Entry standards

    / Max 228
    140 61%

    27th

  • Graduate prospects

    / Max 100
    61.0 61%

    56th

    2

  • Student satisfaction

    / Max 4
    3.19 80%

    33rd

    1

  • Entry standards

    / Max 211
    123 58%

    42nd

  • Graduate prospects

    / Max 100
    72.0 72%

    51st

    1

  • Student satisfaction

    / Max 4
    3.17 79%

    28th

    1

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