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Fashion Business and Promotion BA (Hons)

Birmingham City University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Parkside Building Campus

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

BA (Hons) Fashion Business and Promotion is for students who would love a career in the fashion industry but not as a clothing designer. You’ll be guided and supported by a staff team that brings a wealth of knowledge and experience from industry, and you will combine fashion, creative and business skills to develop your interests across a range of modules, including trends forecasting, buying, visual merchandising, PR, marketing and events management. You'll develop further employability skills with an industry placement in the second year and have opportunities for international exchanges and inspiration trips.This course teaches you the principles of a range of roles within the fashion industry. It will allow you to understand the process of the fashion industry from identifying the trends to buying the product, marketing and promoting internationally. All work is course-based, and you will work on live projects and industry-led briefs across the first two years, supported by brands including Whistles, Selfridges, Claire’s and River Island. You will explore new skills in packages such as InDesign, Photoshop and Illustrator. The course will develop your business knowledge and language, and will prepare you for delivering presentations, writing reports, creating visual mood boards, marketing material and trend books, and build confidence in using online resources, independent learning and research.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,200per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

  • University League Table


  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

One of only four UK universities offering a Master's in International Human Resource Management which is also fully CIPD-accredited.
ACCA programmes are taught in a Platinum status centre, showing that the university meets ACCA performance targets for course tuition and support.
Many master's courses now offer international students six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    52nd out of 86 3

    42nd out of 84 8

  • Entry standards

    / Max 239
    131 58%


  • Graduate prospects

    / Max 100
    59 59%


  • Student satisfaction

    / Max 5
    4.08 82%


  • Entry standards

    / Max 200
    119 58%


  • Graduate prospects

    / Max 100
    72 72%


  • Student satisfaction

    / Max 5
    4.21 84%


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