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Fashion Business and Promotion with Foundation Year BA (Hons)

Birmingham City University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Parkside Building Campus

  • Study mode

    Full time

  • Start date

    19-SEP-22

  • Duration

    4 Years

Course summary

The foundation course is an exciting step towards your chosen degree. It provides an opportunity to develop skills to equip you on your professional journey into the creative industries. The programme encompasses elements of fashion design, fashion business and textile design degree routes. It provides a platform for you to share with and learn from others, while developing visual communication skills and processes. It will help you in building confidence and independence ready for the next stage of your degree.We aim to excite, engage and challenge you, pushing you to develop into a capable student with a great fashion and textiles aesthetic as well as an enthusiasm to learn. This four-year programme has been specifically designed to allow you to undertake additional level three study, to ensure you are successful on your chosen degree programme. After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within the School of Fashion and Textiles.BA (Hons) Fashion Business and Promotion with a Foundation year is for students who would love a career in the fashion industry but not as a clothing designer. You’ll be guided and supported by a staff team that brings a wealth of knowledge and experience from industry, and you will combine fashion, creative and business skills to develop your interests across a range of modules, including trends forecasting, buying, visual merchandising, PR, marketing and events management. You'll develop further employability skills with an industry placement and have opportunities for international exchanges and inspirational trips.This course teaches you the principles of a range of roles within the fashion industry. It will allow you to understand the process of the fashion industry from identifying the trends to buying the product, marketing and PR . All work is course-based, and you will work on live projects and industry-led briefs across the first two years, supported by brands including Superdry, Selfridges, George Asda. You will explore new skills in packages such as InDesign and Illustrator. The course will develop your business knowledge and language, and will prepare you for delivering presentations, writing reports, visual marketing material and range plans, and build confidence in using online resources, independent learning and research.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

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University information

University image

Birmingham City University

  • University League Table

    82nd

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

One of only four UK universities offering a Master's in International Human Resource Management which is also fully CIPD-accredited.
ACCA programmes are taught in a Platinum status centre, showing that the university meets ACCA performance targets for course tuition and support.
Many master's courses now offer international students six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    45th out of 85 7

    38th out of 92 4

  • Entry standards

    / Max 239
    125 57%

    44th

    3
  • Graduate prospects

    / Max 100
    60.0 60%

    40th

    20
  • Student satisfaction

    / Max 5
    3.92 78%

    72nd

    29
  • Entry standards

    / Max 200
    115 60%

    44th

    2
  • Graduate prospects

    / Max 100
    80.0 80%

    18th

    27
  • Student satisfaction

    / Max 5
    4.07 81%

    24th

    14

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